Constant Contact Review, The Ultimate Guide 2023

Constant Contact

Constant Contact is one of the best platforms for small businesses looking to scale up their email marketing efforts. Every business owner may utilize it easily because of its user-friendly Frontend. With the help of design templates, businesses may create reports that will enable them to create engaging, tailored campaigns and track their success. Starting at $9.99 per month, small businesses get greater value for their money from this investment.

Pricing/value 9.4/10 Features 9.6/10 Customizations, add-ons, and integrations 9.2/10 Ease of Use 9.9/10 Customer support 9.3/10

Because it’s user-friendly and includes all of the essential useful features, like A/B testing, automation, reliability tools, and a drag-and-drop email editor, Constant Contact was chosen as the ideal email marketing software for small businesses.

All organizations require these features as a minimum in their email marketing software. Constant Contact also offers list management, email templates, and extensive reporting and analytics. Starting at just $9.99 a month, you can receive all of these services. This makes it an excellent option for micro-enterprises using resource constraints.

There are numerous different campaign kinds available with Constant Contact.

Constant Contact is a budget-friendly email marketing choice that works for a lot of small brands.

It offers every essential function that the majority of small businesses search for within email marketing tools.

The provider provides top-notch customer service.

No free plans are available.

A/B testing’s functionality is constrained.

Effortless Usage

Tools that are simple to understand and use are essential for entrepreneurs with small businesses who are handling their own promotions. With its superb email editor, Constant Contact is ideal. You will enjoy how this tool quickly and easily applies your identity to email promotions by users who can search your website for your logo, colors, and social network accounts.

With this data entered into Constant Contact’s designer, you may quickly create one of the many templates offered by the service, which can then be “favorited” for later use. Neither none of the other email marketing solutions we looked at had this feature.

Connection to Other Ecommerce Platforms

In order to assist you in building your newsletters, Constant Contact connects with a wide range of business programs, including Excel, Salesforce, and Outlook. It’s simple to sync your data from various programs to acquire contact details, resulting in a ton of time, we discovered.

Welcoming New Costumers via Video

The Constant Contact portal now allows customers to produce, host, and maintain videos thanks to a new agreement between Constant Contact and Vimeo. This video option, most email marketing companies do not provide it, which may significantly improve your promotional campaigns.

Email Automation

Constant Contact’s automated systems are straightforward for smaller companies to be using. To guarantee that you reach out to customers at the ideal moment, you may set up your service to automatically send emails in response to certain client behaviors.

The automated capabilities of Constant Contact are very simple for smaller companies to utilize. One may set the system to send emails automatically in response to certain client activities to make sure you get in touch with customers there an ideal timeframe.

 

The best features of Constant Contact for small businesses are in the list below.

 

Edit Emails using Drag and Drop

You may choose a theme and customize it that used the drag-and-drop option once your brand has been imported into Constant Contact. First-time users will receive an instructional video to guide them through the email editor, which is a thoughtful addition that we really likable.

template emails

Subscribers of Constant Contact may browse the system’s collection of attractive email marketing designs made for desktop and mobile platforms. Numerous layouts covering a variety of themes were discovered. Each design is completely editable to reflect your branding, enhancing its appeal.

Beta Testing

A/B split testing, a helpful component of contemporary email marketing software, enables you to deliver two variations of a single campaign to distinct audiences in order to compare how well each version works. You may change article titles while delivering campaigns to two test contact groups using Constant Contact’s A/B testing functionality.

Following the testing phase, the more effective title line is instantly distributed to the rest of your audience. You may use this software to target your campaign and keep in mind it’s reaching all the right notes. However, you can only check headlines using Constant Contact’s A/B testing; you cannot use it to test other main elements.

Autoresponder

Constant Contact’s autoresponder allows users to construct a set of customized, automatic emails to deliver once particular trigger actions or dates occur. Such emails might contain welcoming greetings to subscriptions, birthday and anniversary communications to current clients, and notifications regarding unclaimed coupons.

 

Tip: Automated client email answers can improve your customer service without requiring you to hire additional people or invest further funds or time.

 

Deliverability

Constant Contact’s email delivery rate of 97% is outstanding, and the user’s website provides several resources about email best practices, in addition to info about terms that might place your campaigns in spam mailboxes.

 

Mailing List

Creating mailing lists via Constant Contact is just as easy as synchronizing the application with Outlook, Salesforce, or Excel. We really like the ability to sort the uploaded contacts using categories like “previous client” or “prospect.” Constant Contact makes the import process more efficient by immediately deleting duplicated and unsubscribed users. Even though list management is indeed a typical component of email marketing platforms.

Not that all email marketing solution has that one, as we discovered.

It’s simple to add new contacts with Constant Contact, and you always have access to how many customers you own.

Analytics and Reporting

The success of an email marketing campaign is determined by the number of individuals that received, viewed, and reacted to it. Moreover, Constant Contact provides extensive analytics and reporting features capabilities that show campaign outcomes nearly soon when an email is delivered.

Email reach and engagement, click-through rates, the total of emails delivered, bounce rates, successful deliveries, unsubscribes, junk mail reports, and did-not-opens may all be viewed. You may indeed view the links that your receivers opened, data from social media, and survey results. Furthermore, the reporting dashboard allows users to resend an email.

Accelerator of Sales with Constant Contact

Constant Contact provides a customer-relationship management (CRM) software called “Sales Accelerator” in addition to its email advertising platform.

This application aids startups in managing client data and locating and converting leads. Small companies can trial the system free of charge with a vendor-provided demo before paying the $449 per month starting price.

 

Tip: Whenever you expand your company utilizing email marketing, think about employing a CRM. This keeps track of all of your clients’ data. Check out our picks for the top CRM programs.

Subscription Plans

The entry-level email marketing plans from Constant Contact start at $9.99 per month, making them affordable for most small enterprises.

The Core and Plus versions of Constant Contact’s two email marketing packages start at $9.99 and $45 per month, respectively. The budgets of the majority of small enterprises might accommodate such inexpensive solutions. These plans offer all the resources required to build effective online marketing campaigns.

These plans include 300 editable formats, facilities for managing contacts and generating mailing lists, pop-up windows, tracking and reporting features, an image gallery, and a mobile app in addition to the capacity for an infinite number of email messages.

The much more powerful capabilities provided by Plus distinguish it from Core. the Plus package includes A customized kickoff call, scheduled emails, and extra growth tools.

With a limitation of 500 contacts for the cheapest expensive option, the cost within each plan increases in accordance with the overall number of contacts within your list.

For instance, a Core plan user’s monthly charge rises if the enterprise does have more than 500 contacts. The provider requests a special quotation for businesses with far more than 50,000 members.

 

FYI: Constant Contact supports month-to-month payments, but you may save money by paying in advance for six or twelve months in advance (10% off or 15% off, respectively). In addition to significant discounts for nonprofit organizations, the supplier also provides associations and franchisees with unique plan alternatives.

a 60-day free trial using Constant Contact

Constant Contact does not have a free option, but it does provide a 60-day free trial, the longest of any email marketing platform we tested. Each of Constant Contact’s capabilities is available throughout this free trial, which comes with a maximum of 100 contacts that incorporates templates, photos, email editing, contact forms, reports, and live chat support.

After the trial time expires, you may choose to join one of Constant Contact’s premium subscriptions by providing your credit card details.

Putting into Practice and Onboarding

No financial information is needed to join up for the 60-day free trial and begin utilizing Constant Contact; all only need to do is submit your email account, contact details, and company records. By selecting “Create an email” after creating your account, you may start designing your first email marketing campaign right away.

Your website’s fonts, logo, brand colors, and social media accounts can be imported. A newsletter or a sales promotion are some examples of email templates that you may pick from there based on your demands.

It might require such little as 10 minutes to complete your procedure from registering to publishing. Small company owners should be aware of all this, particularly those that juggle several responsibilities and may not have much time to develop email marketing campaigns.

It is just as simple as authenticating an email id, linking your key connections, such as Shopify, and writing the first email to get launched on Constant Contact.

Customer Support

this email marketing software (Constant Contact) provides a wealth of materials to assist its users in accomplishing their marketing campaigns via email. The rich knowledge library and tutorials on the website are excellent for self-service. However, if you require one-on-one support, you may contact a person by chat session or phone. For awareness and training, the vendor also offers free webinars as well as weblog materials.

 

It could be reached by telephone Monday to Saturday, having different hours based on the sector, or via live chat Monday to Friday. Whenever we contacted Constant Contact to evaluate their assistance, the customer care representative was courteous and helpful, answering all of our inquiries.

Limitations

Constant Contact doesn’t provide a free version, unlike several of its opponents, which can be a drawback for businesses considering working with the vendor. Although it offers a 60-day free trial, several new companies with simple email marketing requirements. Also, manageable contact lists could discover that it is more valuable to enroll for a forever-free subscription with such a different source.

Constant Contact’s A/B testing

Constant Contact’s A/B testing function, which would be restricted to email subject lines, is just another disadvantage. Comparable email marketing solutions let you test other components like photos and designs, providing you with more knowledge about how successful your email campaigns are.

This Review Methodology

We initially developed a list of well-known email marketing companies using web research in order to determine the top email marketing services. We thoroughly considered all company’s reputations before selecting a few nominees from our list.

Then, for many weeks, we investigated each vendor, looking into their services, reviewing instructional videos, trying the program (where feasible), and reviewing user evaluations. We also looked at the customer care and cost for each product.

We took into account the elements that would be most crucial to new enterprises when choosing our top recommendation for the best email marketing solution for small businesses.

What is the significance of Constant Contact?

Digital marketing company Constant Contact is mostly recognized for its email marketing platform. The vendor focuses on assisting small companies in increasing their digital presence. the development of websites, the use of social media, and the beginning of email marketing are ways to develop a digital presence.

What is the monthly cost of Constant Contact?

Options for Constant Contact begin at $9.9 / month. Prices differ according to how many contacts a company has. Additionally, there are savings for paying in advance.

Does Constant Contact be used as a CRM system?

No. A CRM system is not exactly what Constant Contact is. It may, however, be integrated with the firm’s “Sales Accelerator” CRM system. Freshworks CRM may be an excellent choice for you if you’re seeking a CRM system with integrated email marketing tools. More information is available in our thorough Freshworks review.

To sum up

For…, we suggest Constant Contact.

 

1. Small and medium-sized companies seeking reasonably priced email marketing tools.

2. businesses looking to test a risk-free email marketing solution.

3. Businesses who wish to combine email marketing with social media or e-commerce platforms.

Constant Contact is not something we suggest for…

 

1. companies with a large email contact list (over 50,000).

2. companies seeking templates with lots of customization options.

3. companies looking for a totally free package.